For many people, the hardest part of seeking support is knowing where to turn.
That’s why awareness matters.
988 is the Suicide & Crisis Lifeline — a nationwide resource offering free, confidential support 24/7 by phone call, text message, or online chat.
And here’s the part many people miss:
988 is not only for emergencies.
At Race to Stop Suicide, we talk about awareness as readiness. Knowing what 988 is — and when it helps — keeps people from feeling alone when things start to feel overwhelming.
When to Use 988
When Emotional Distress Feels Heavy
You may feel anxious, numb, overwhelmed, or stuck. You may not know how to explain what’s happening — only that something feels off.
988 is a place to talk through those moments before they become unmanageable.
When You’re Worried About Someone Else
You don’t need to have all the answers to help someone you care about. 988 provides guidance on how to check in, what to say, and how to support someone safely.
Sometimes awareness means asking for help on behalf of someone else.
When Life Transitions Hit All at Once
Big changes — loss, injury, relationship shifts, career stress — can pile up quickly.
988 offers support during times when pressure builds and clarity feels far away.
When You Need to Talk Without Judgment
Calls and texts to 988 are confidential. The goal is not to rush, label, or judge.
The goal is to listen, support, and help people find their next steady step.
Why Awareness Matters
Knowing about 988 creates options.
And options matter when someone feels stuck.
Awareness also means sharing resources early — before someone reaches a breaking point. Saving the number. Passing it along. Talking about it openly.
That’s how Real Talk and Awareness work together.
Conversation opens the door.
Awareness shows the path.
Both help people stay in the race.
If you ever find yourself unsure whether 988 is “appropriate,” remember this:
If support would help, it’s appropriate.
Reach Out
Call or text 988, or chat via 988lifeline.org Free. Confidential. 24/7.
Fueled by the MPH Effect.